Your Home Hasn’t SOLD because…
1. …your MLS pictures are unappealing.
This is an actual photo from a listing on MLS, predictably it’s been on the market for quite a while. All of the photos are this quality.
If you’re not making full use of the internet today, you’re out of business before you’ve started. Home buyers begin their search for a home on the internet, so your property must look fantastic in print. Not just nice, it has to look downright fabulous. Every picture must be clean and bright. An outdated bathroom is going to look 10 times worse if it’s dark or blurry. Put forth clear honest pictures and you will get lookers. Blurry, awkward pictures leave an impression that there is something to hide… and maybe there is… Today an internet view is considered the same as a ‘virtual showing’… if your house gets past the first virtual showing, then they might make an appointment to see it in person… You should really consider that your SECOND showing. Today’s online viewers are expecting good quality photos and plenty of them.
2. …your listing is over-priced.
Even in today’s improved market it’s still important to price as accurately as you can. Properties that are priced too high, just don’t get looks. Your REALTOR® should spend considerable time calculating the listing price range for your home. This time and effort is rewarded with a competent listing price range for you to price your home at. Contract with a qualified REALTOR® and they will guide you through this process.
Look at the home as though you were a “buyer.” Be objective. Given the other options on the market, would YOU buy your home, over the others that are currently available on the market?
If the answer is “NO”, (and try to be as honest as you can) well then you have your work cut out for you, don’t you? You either have to “update” your home to meet or beat the competition or lower your price to adjust for it.
3. …it shows badly.
This could mean almost anything… from the messy kitchen and livingroom, the 60 pound Rottweiler, barking and drooling at the potential buyers from behind the flimsiest child-gate, to the lingering smell of 30-years of smoking. Maybe the carpeting shows traffic-pattern wear, or your windows and dust bunnies distract from it’s charm and beauty. Is there a commercial building in your backyard… a train or highway in your front yard? There are certainly some things you cannot fix but there are plenty that you can fix and you should address those BEFORE taking pictures or listing your home for sale.
4. …it is unavailable to show.
Is your home available for showings as much as possible or are there severe limitations on the showing times & days… We realize you still live there but in order to sell your home you may have to accommodate showings at inconvenient times. Have you had an open house? Foot traffic sells homes, not the internet. People still want to see, feel, and touch a home before they make an offer on it. All things that aren’t visible from the internet ARE visible once you get inside the house or neighborhood … all of these things must be considered when listing your home.
5. …your house won’t appraise.
It’s great to get an agreement – that’s the first sale…. however the second sale can be even more difficult – that is when you sell the house to the lender.
We’re having less trouble with appraisers, these days, but that doesn’t mean that the problem has gone away. While the market is hot, we do have the occasional seller who’s trying to push the envelope. And since the buyers are having trouble finding inventory, some of them will foolishly bite at any price. The appraiser will often be the voice of reason here. No matter how hot the market is the house still has to appraise for a fair value or there will be no sale.
I’d love to speak with you about listing your home for sale. You can contact me today for an appointment 413.301.4614
Tori Denton, REALTOR®